Founder & Chief Executive, SoftwareBiz
Mohsin Amer Riaz
I founded SoftwareBiz in 2017 and lead it as chief executive. Before that I was a self-taught developer working with clients around the world, and the company grew out of what those clients kept asking for.
Businesses were never asking me for more code. They needed someone who could see how their systems connect, how their operations scale and what was holding their growth back. That is what I founded SoftwareBiz to do, and it is still the work I care most about.
Now
Updated October 2026
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SoftwareBiz
Founder & Chief Executive, since 2017
The software development, IT services and business process outsourcing company I founded, with clients across the GCC, APAC, Europe and the US.
softwarebiz.co -
Trip Station Tourism
Manager Marketing Operations, since 2023
Marketing for the UAE travel company, and its operations and compliance in Pakistan.
trip-station.com -
SBConnects
Travel technology at SoftwareBiz
One travel platform for agencies, TMCs and the companies they serve. SoftwareBiz sets it up, trains the team and supports it.
About SBConnects
How I work
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Businesses need partners, not more vendors.
The work that matters sits between systems, teams and goals. Someone has to own all of it.
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Own the outcome, not the task.
A finished ticket is not a result. A business that runs better is.
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Clear communication is part of the product.
Most projects that fail were explained badly long before they were built badly.
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Every project should move a business number.
If I cannot say what it improves, we should not be building it yet.
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Go beyond the brief.
Clients remember the partner who saw the next problem coming, not the one who closed the ticket.
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A founder should still understand the stack.
I have built, deployed and repaired the systems myself. It makes every decision about them better.
Get in touch
For a new project, the SoftwareBiz team is the fastest route. For partnerships, speaking or an introduction, write to me or book a call.